Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global

Marketers Need CDP Solutions That Transcend Data Management

Customer Data Platforms (CDPs) are a critical investment in aggregating and managing customer data, but they are falling short of user expectations.


Only 10% of CDP owners today feel the product meets all needs. That number drops to 1% who believe their current CDP answers future requirements.

 

Download this research to learn more about:

 

  • CDP adoption trends and evolving requirements
  • Challenges with current CDP solutions
  • The capabilities required of a next-generation CDP
  • How to extend the CDP’s value and drive better business outcomes

Thanks for your interest!

You'll receive an email with your download shortly.

Demo

Thanks for your interest in Zeta. To see a demo please complete the form.

Thank you!

Your request has been sent. We will be in touch with you shortly.