Insights
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ReportsCMO Intentions 2024: Fueling Martech Innovation Through AI
Today’s CMOs are really today's Chief Growth Officers. It falls on them to figure out how AI can boost productivity and performance. They're tasked with pursuing more predictive outcomes from creative investments. They need to deliver higher levels of automation, productivity and efficiency in internal and agency teams. All laddering back up to enhanced output and inspiration from lower headcount.
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ArticlesPrecision, Personalization, and Predictive Power
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ArticlesWhat Gmail and Yahoo’s Inbox Updates Mean for Your Email Program
Categories
Featured Case Studies
Case Studies, Videos
Redefining Omnichannel Strategies Through AI and Unified Intelligence
May 21, 2024 | < 1 min read
Case Studies, Videos
Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business
May 9, 2024 | < 1 min read
Case Studies
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 3, 2024 | 2 min read
Featured Articles
Featured Reports
Featured Videos
Featured Webinars
Videos, Webinars
Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
Videos, Webinars
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Videos, Webinars
Hype Check:What Marketers Really Want to Know About Generative AI
December 4, 2023 | 2 min read
Featured Whitepapers
Whitepapers
Navigating the Cookieless Ecosystem
March 29, 2024 | < 1 min read
Whitepapers
Building a True Business Case for Your CDP: Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
Latest Posts
Articles
CDP vs. Data Warehouse: What's the Difference?
CDP vs. Data Warehouse: What’s the Difference? CDPs and Data Warehouses both manage customer data, but they serve very different functions within an organization. Each is built for a different purpose and has different strengths and weaknesses. Understanding those differences is the key to deciding whether your company needs…
Articles
Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts of data quickly and accurately, making it faster and easier to build individualized experiences for every customer. By adopting AI tools, marketers can automate…
Videos
Modernizing Your Data Infrastructure with AI
About this video Is your organization’s data strategy feeling ancient? It’s likely time to reimagine your company’s data infrastructure to improve the overall speed and effectiveness of collecting, analyzing, and utilizing data to better communicate with consumers. See what steps you…
Videos
How Zeta AI Elevates Marketers
About this video Future proofing your business in today’s AI-driven world requires a plan. Roman Gun, VP, Products with Zeta demonstrates how we democratize AI and provide the keys to build your own custom applications. From automating complex workflows to personalizing customer…
Articles
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
In partnership with the CMO Council™, we surveyed nearly 200 Chief Marketing Officers (CMOs) at both B2B and B2C companies across a variety of industries throughout North American and Europe. Here’s what we learned. Cross-Functional Alignment…
